It needs to be able to stand on its own as a service and a deliverable. Or if your free audit is just a bunch of technical gibberish without context or insight it’s not an audit, it’s just a waste of time. I’m not saying there isn’t a place for good audit data in a proposal – but don’t call it an audit. If your free audit is really just a proposal disguised as an audit, it’s not an audit, it’s a proposal. I’m going to let you in on a secret of a free audit though – it still needs to be actionable and deliver value. Free audits are a great foot-in-the-door approach to getting a meeting or sales call with a potential client, or pitching a more detailed and outlined service. These are likely the most popular type of audit – regardless of whether it’s a white label audit or not. Winning more business with free white label SEO audits Now I respect this is fairly generic and I’ll reiterate that no two SEO audits are going to look the same – it’ll really depend on the intent for the audit and matching the deliverable to what the purpose is and what your end client is expecting. However, from a high level, your audit should look at identifying both issues and opportunities across multiple areas of SEO that could include:
#WHITE LABEL SEO TOOLS HOW TO#
I’m not going to go into too much detail on how to do an seo audit, as I’ve written about that in another post.
#WHITE LABEL SEO TOOLS MANUAL#
Manual White Label SEO Audits Important Factors for White Label SEO Auditsīefore we jump into everything mentioned above I wanted to highlight some important factors. Audits that are part of an ongoing campaign or project.įor executing these audits, there are two main methods that are being used:Ģ. Paid discovery audits acting as a stand-alone service.ģ. Free SEO Audits aimed at winning business.Ģ. When shopping for a white label SEO audit you’ll likely come across three main types of audits:ġ. As a firm that is not interested in executing their own audits and providing SEO services in-house, finding a good solution for white label SEO audits is key.
From automated software-driven audits, to detailed content audits to simple technical audits and everything in between. There are so many different shapes, sizes and types of audits. If you’re offering SEO services (or are interested in offering SEO services) then chances are that the relationship starts with some sort of SEO Audit.